Pantone Creator Lawrence Herbert Asks $39.5M for Manhattan Residence

Lawrence Herbert, creator of the Pantone Color Matching System, a standardized color reproduction system widely used in printing, paint and fashion industry, has decided to part ways with his long-time Manhattan residence, putting it on the market for $39.5 million earlier this month.

The 17-room residence occupies the entire 11th floor of the 18-floor building at Park Avenue across from 73rd Street, designed in 1931 by legendary architect Rosario Candela, who was behind many luxury buildings in New York City during the 1920s boom.

The apartment includes a grand foyer gallery, six bedrooms, five-and-a-half bathrooms and multiple entertaining spaces, according to a listing that was posted June 2.

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"It ‘s one of the most stunning full floor apartments in a Park Avenue prewar building I have seen in my entire 33-year career," said John Burger of Brown Harris Stevens, who co-listed the property with Eric Friedberg of Douglas Elliman.

Renovated by interior designer Peter Marino, the apartment features 12-foot ceilings and 39 windows overlooking city skylines and Central Park in the distance, while maintaining a lot of classic prewar details, including moldings, hardwood floors, a paneled library and three fireplaces, according to the listing. It also has a private elevator.

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The white-glove cooperative building, offering only 18 apartments, has a list of famous residents, including William Lauder, executive chairman of The Estée Lauder Companies and Zygmunt Wilf, billionaire developer and owner of NFL’s Minnesota Vikings, according to PropertyShark records.

Mr. Herbert, who has lived in the building since at least 1994, per public records, couldn’t be immediately reached for comment.

The Real Deal first reported the listing.