It seems like you can’t market a high-end home these days unless you’re willing to produce a short movie. But not every fine property film will be a critical darling. To wit: a luxurious mountain home in Telluride, Colo., that received the Hollywood treatment when real estate agent George Harvey was looking for a new way to promote the property. The Telegraph provides an entertainingly detailed breakdown of how the celluloid story of the home falls short, from the video’s custom-created background tune to a confiscation of cell phones. Go ahead and judge for yourself:
The Art of the Luxury Home Film
While not a critical darling, this marketing movie was successful where it counts
How should we judge real estate films?
Getty ImagesHow should we judge real estate films?
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