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Forget 'Love.' Why 'Sex' Sells in Real Estate

An analysis of roughly 1.6 million home listings found that lower-priced homes were most likely to have the word “love” in property descriptions, while homes priced in the millions of dollars were most likely to have “sexy” and “seductive” in the descriptions.

By WSJ Video
 |   |  The Wall Street Journal
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An analysis of roughly 1.6 million home listings found that lower-priced homes were most likely to have the word “love” in property descriptions, while homes priced in the millions of dollars were most likely to have “sexy” and “seductive” in the descriptions. WSJ's Stefanos Chen reports. Photo: Jim Bartsch WSJ Video

First published on WSJ.com on 2/12/2016.

An analysis of roughly 1.6 million home listings found that lower-priced homes were most likely to have the word “love” in property descriptions, while homes priced in the millions of dollars were most likely to have “sexy” and “seductive” in the descriptions.

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