GM President Puts Manhattan Loft on Market for $10.95 Million

It took three years for General Motors President Dan Ammann and his wife to find it, but as soon as they walked into this second-floor Manhattan loft, they knew they were home.

"The ceiling height alone is enough to take your breath away," said agent Julia Hoagland. "And there are windows everywhere, plus a corner exposure."

Now the four-bedroom, three-bathroom loft on Grand Street in SoHo is back on the market for $10,950,000, with Ms. Hoagland handling the sale, which was listed on Tuesday.

Ms. Hoagland calls this area of the hip Manhattan neighborhood, which is south of Broome Street, "Zen SoHo" because it’s much less trafficked than other blocks. "It’s so quiet."

When Ms. Hoagland and the current owners found the apartment in 2008, it was truly an artist’s loft, she said. Mr. Ammann bought it for $5 million, according to public records, and did a gut renovation on the space. He and his family have recently relocated to Detroit, which is why they are selling.

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Designed by architect Andrew Berman, the renovation was well thought out, Ms. Hoagland said. "It’s broadly appealing, while still being tasteful and high end. You can still appreciate the space."

Fourteen-foot ceilings, as well as all the windows, allow light to pour into the apartment. To separate the living area from the bedrooms, there are 14-foot pocket doors made of a translucent material that also lets the light in, Ms. Hoagland said.

The apartment’s great room measures 66 feet across, and has seven Corinthian columns. An open kitchen boasts a 7-foot marble island and Gaggenau and Kuppersbusch appliances. Behind a secret door—"it looks like a wall, then you push on it and it opens"—there’s a 6-foot hidden pantry.

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Another secret door leads to a bathroom at the rear of the apartment, a feature the owners’ children found very amusing, Ms. Hoagland said.

The master suite has a 14-foot dressing room and a "very unique Jack-and-Jill bathroom," with double sinks, Vola fixtures and a separate shower. From the back of the apartment, residents can see the other side of the SoHo blocks. "It’s the wrought-iron shutters and other details. It’s what no one else sees. It’s an oasis back there," Ms. Hoagland said.

Other amenities include direct elevator access, exposed brick, radiant heat flooring and full laundry room with Swedish steam closet. The apartment has been acoustically insulated and has abundant storage.

The building itself has a new elevator and renovated lobby. It was completed in 1907, and, in 1976, became one of the earliest co-operative loft conversions in SoHo, according to StreetEasy.com.

The movie "Big" was filmed there in 1988.