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100-Year-Old California ‘Seashore’ Mansion Asks $13.5 Million

The so-called ‘Velcro Mansion,’ has hit the market for the first time in 45 years

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The "Seashore" mansion in Coronado, California, is one of many built in the area around the turn of the 20th century. It also happens to have one of the most waterfront land of any property in town.

The eight-bedroom, six-bathroom home is on the market for $13.5 million. Located on Ocean Boulevard on the Coronado peninsula on San Diego Bay, it offers more than 7,000 square feet of living space on an approximately 25,000-square-foot lot.

"It’s one of the largest lots in the area," said agent Carrie O’Brien of Flagship Properties. "And there are amazing ocean views because it has so much ocean frontage." The house and grounds, which face the Pacific Ocean, were built three feet above the ground level to enhance those views, she added.

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Completed in 1917, the home was designed by William S. Hebbard, a Cornell University-educated architect who was based in San Diego. Hebbard designed several mansions in Newport, Rhode Island, and brought that style with him to the West Coast. The Ocean Boulevard home was built for one of Hebbard’s Cornell classmates, businessman Howard Baker, according to Ms. O’Brien.

The home is on the market for the first time since 1972, when it was purchased by Clark Hartwell, chairman and president of Velcro Companies (which is why it’s unofficially called the "Velcro Mansion"). Hartwell died in 1986, and his widow, Nina, passed away earlier this year.

Originally listed in 2016 for $15 million, the mansion returned to the market last month at its current price.

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The home is "very close to its original look and style," Ms. O’Brien said, although an elevator was added  in the 1970s.

A large entryway greets residents and visitors to the home, with a sweeping staircase leading to the second level. A formal dining room features wood paneling and floors, with a fireplace and large windows. There’s another fireplace in the living room, and there’s a smaller den and library, as well as a wine cellar.

Most of the bedrooms are on the second floor, but the third floor also has two bedrooms and a bathroom. There’s a one-bedroom guest cottage on the property, plus a four-car garage.

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The large grounds are landscaped with many native plants, and over the years, Seashore has been the site of many events, Ms. O’Brien said. "It was a real socialite place," she said. "It’s seen a lot of entertaining over the years."

Seashore is halfway between the Hotel Del Coronado and North Island Naval Station, according to Ms. O’Brien. The mansion and the Naval base share an anniversary, as the base was commissioned in 1917.